If you want to succeed on Amazon in 2025, your product images must do more than just look good. They need to follow strict Amazon product image requirements while also capturing shopper attention and driving conversions. From the main image to secondary visuals, every photo plays a critical role in your listing’s performance and visibility on the platform.
In this guide, you’ll learn the exact Amazon image specs, accepted file types, minimum and recommended dimensions, and expert tips to optimize each image for better ranking and sales. Whether you’re launching a new product or updating an existing listing, following these updated image guidelines will help you stay compliant and competitive.
What Are Amazon’s Product Image Requirements in 2025?
Amazon has set clear and strict image guidelines to ensure a consistent and high-quality shopping experience. Whether you’re a beginner or an experienced seller, understanding these requirements is essential to maintain listing compliance and increase buyer trust. Below are the key elements you need to get right.
Minimum and Recommended Image Sizes
Amazon requires product images to be at least 1000 pixels on the longest side to enable the zoom feature, which is proven to improve conversion rates. However, for optimal performance, the recommended size is 2000 x 2000 pixels or larger, with a square 1:1 aspect ratio.
Using larger images helps maintain clarity across all device types, including mobile, and ensures your product stands out. Always keep your image file size under 10 MB to avoid upload errors and loading delays.
Aspect Ratio, Zoom & Resolution Guidelines
Amazon favors a 1:1 aspect ratio, especially for main images, as it provides the most consistent look across the platform. To activate the zoom function, which allows customers to closely examine your product, the image must have a resolution of 1000 x 1000 pixels or higher.
Higher resolutions such as 2000 x 2000 or even 3000 x 3000 pixels are ideal for premium product categories or highly detailed items. Ensure the image is in 72 dpi resolution for web compatibility and fast loading.
File Formats Amazon Accepts (JPG, PNG, etc.)
Amazon accepts the following file types for product images:
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JPG or JPEG (recommended)
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PNG
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TIFF
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GIF (still images only; animated GIFs are not allowed)
For most use cases, JPEG is the best option due to its balance between quality and file size. Make sure your file names do not include special characters, spaces, or capital letters, as this may prevent successful uploads.
Amazon Main Image Rules
The main product image, also called the “hero image,” must meet these criteria:
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Pure white background (#FFFFFF)
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Product must fill 85% or more of the frame
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No props, text, watermarks, logos, or promotional badges
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Only the product being sold should appear in the image
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High-quality, in-focus, and professionally lit
This image is the first thing a shopper sees in search results, so it must be clean, compliant, and visually compelling.
Secondary Image Rules
Amazon allows up to 9 images per listing (1 main image + 8 additional). Secondary images should help customers understand the product better and can include:
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Different angles and close-ups
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Lifestyle images showing the product in use
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Infographics that highlight features or sizing
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Before and after photos, or comparison shots
Unlike the main image, secondary photos may include text overlays, props, models, or branding elements, as long as they remain relevant and adhere to Amazon’s quality standards.
Category-Specific Rules (Apparel, Electronics, etc.)
Some product categories have unique requirements. For example:
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Apparel must show the product on a model for adult clothing
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Shoes must show one shoe at a 45-degree angle
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Electronics often require clear labeling of ports and dimensions
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Jewelry and watches must show an accurate scale and use professional lighting
Always check Amazon’s category style guides before uploading images. Staying compliant with these specialized rules helps avoid suppression or listing errors.
Amazon Main Image Requirements: The Do’s and Don’ts
Your Amazon main image is the centerpiece of your product listing. It must follow Amazon’s strict guidelines to ensure your listing stays live and attracts buyers. Below are the key do’s and don’ts to keep in mind.
White Backgrounds & Product Only Policy
Amazon requires the main image to have a pure white background (hex color code #FFFFFF). This clean, consistent background helps your product stand out clearly across all devices and Amazon pages. The image must feature only the product being sold; no props, logos, text, or additional items are allowed.
This rule is in place to maintain a professional look and ensure the product is the sole focus for potential customers.
Image Framing, Margins & Cropping
Your product should fill at least 85% of the frame, leaving minimal white space around it. Proper framing ensures the product is easy to see even in thumbnail views, which is vital for click-through rates. Avoid cropping any part of the product out of the image.
Make sure the product is centered and sharply focused to meet Amazon’s quality standards. Images that are too small or have excessive borders may be rejected.
What’s Not Allowed in Main Images
Avoid including any of the following in your main product images:
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Watermarks, logos, or text overlays
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Colorful or non-white backgrounds
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Accessories or props not included with the product
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Multiple products in one image (unless sold as a bundle)
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Blurry, pixelated, or low-quality photos
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Promotional badges, price tags, or “Free Shipping” labels
Following these restrictions is essential for compliance and a better ranking in Amazon search results.
Examples of Compliant vs. Non-Compliant Main Images
Compliant images show a single product on a white background, with no distractions, crisp details, and proper lighting. These images look professional and meet Amazon’s technical and content standards.
Non-compliant images might include props, colored backgrounds, text, or poor lighting that detracts from the product. Listings with such images risk removal or suppressed visibility.
How Many Images Can You Add to an Amazon Listing?
Images play a vital role in showcasing your product from multiple angles and providing shoppers with all the details they need to buy confidently. Knowing the image limits for Amazon listings helps you plan your visuals effectively.
Image Limit for Standard Listings
For most Amazon product listings, you can upload up to 9 images in total. This includes 1 main image and 8 additional images. These additional images are your chance to show different views, highlight features, or demonstrate your product in use.
Utilizing all available image slots maximizes your listing’s appeal and helps improve conversion rates by answering buyer questions visually.
Extra Slots via A+ Content
Beyond standard listing images, Amazon’s A+ Content (Enhanced Brand Content) allows sellers to add even more images and rich media in their product descriptions. These can include infographics, comparison charts, lifestyle photos, and brand storytelling visuals.
Using A+ Content is a great way to enhance your listing further and provide a premium shopping experience that can boost sales and reduce returns.
Image Count for Apparel & Fashion Categories
In categories like apparel and fashion, Amazon allows similar image limits but places more emphasis on certain types of photos. You can add images featuring different angles, fabrics, close-ups, size charts, and models wearing the product.
Amazon may also permit 360-degree views or videos in some fashion listings to better showcase fit and style. Be sure to use all the visual tools available to stand out in this highly competitive niche.
Amazon Product Image Size Guidelines: Optimal Dimensions for 2025
Understanding the correct image sizes is crucial to ensure your product photos look sharp and professional on every device. Amazon’s guidelines focus on image clarity, loading speed, and enabling features like zoom, which directly impact buyer experience and sales.
Image Size for Zoom Feature
To activate Amazon’s zoom functionality, your product images must be at least 1000 pixels on the longest side. However, the optimal dimension recommended is 2000 x 2000 pixels or higher for square images. Larger images allow shoppers to see finer details, improving trust and increasing the likelihood of purchase.
High-resolution images also enhance the overall aesthetic of your listing and help it stand out in search results.
File Size Limits & Compression Tips
Amazon accepts image files up to 10 MB in size. While larger files can mean better quality, oversized images may slow down page loading times and cause upload issues. To balance quality and performance, use image compression tools that reduce file size without compromising visual clarity.
Save your images in JPEG format with optimized compression settings and avoid excessive sharpening or filters that degrade natural appearance.
Mobile vs Desktop Display Differences
Aspect | Mobile Display | Desktop Display |
Screen Size | Smaller screens and thumbnails | Larger screens and more space for detailed views |
Image Display | Smaller thumbnails require clear, focused images | Larger images allow more detail and context |
Best Practices | Use uncluttered images with a clear subject | High-resolution images with fine details |
User Interaction | Touch-based, quick browsing | Mouse-based, detailed examination with zoom |
Testing Importance | Ensure images are visually appealing at small sizes | Ensure images maintain quality on large screens |
Best Practices to Optimize Amazon Product Photos for More Sales
High-quality product photos are your silent sales team on Amazon. Using effective image strategies can boost your listing’s visibility, improve customer trust, and increase conversions. Below are proven best practices to maximize the impact of your product images.
Use Multiple Angles
Showcasing your product from various angles helps customers understand its shape, size, and features better. Include front, side, back, and top views to give a comprehensive visual tour. Multiple angles reduce uncertainty and make buyers more confident.
Add Lifestyle & In-Use Images
Lifestyle images demonstrate the product in real-life settings or being used by customers. These photos help buyers imagine owning the product and highlight practical benefits. For example, a kitchen gadget shown in a modern kitchen setting feels more relatable and valuable.
Include Infographics & Text Overlays
Infographics that illustrate key product features, dimensions, or instructions add clarity. Text overlays can emphasize unique selling points like “waterproof,” “100% organic,” or “easy assembly.” Just avoid clutter and keep overlays minimal and professional.
Use Models (for Apparel & Wearables)
For clothing, accessories, and wearables, showing models wearing the product is essential. It helps customers visualize fit, style, and scale. Use diverse models to appeal to a broader audience and build brand trust.
Maintain Consistency in Style Across Listings
Consistent photo style, lighting, and background create a cohesive brand experience. This uniformity enhances professionalism and helps shoppers recognize your products easily, especially if you sell multiple related items.
Highlight Key Features with Zoom-In Crops
Close-up shots focusing on important details like texture, stitching, buttons, or special materials draw attention to quality and craftsmanship. These zoom-in crops complement the main images and reassure buyers about what they are purchasing.
Common Mistakes to Avoid in Amazon Product Images
Avoiding these frequent errors in your product images can save you from listing suppression and help maintain a professional brand image that converts browsers into buyers.
Blurry or Low-Resolution Images
Blurry, pixelated, or poorly lit photos reduce customer trust and may lead to your listing being removed. Always use high-resolution images that are sharp, well-lit, and clear to showcase your product’s true quality.
Using Watermarks, Logos or Text in Main Image
Amazon strictly prohibits any text, logos, watermarks, or promotional badges on the main image. Including these can result in listing rejection or suppression, so keep your main image clean with only the product on a white background.
Ignoring Category-Specific Guidelines
Each product category on Amazon has unique image rules. Ignoring these can cause compliance issues or remove your listing from search results. Always review and follow category-specific image requirements, such as apparel needing model shots or electronics requiring clear display of ports.
Over-editing or Unrealistic Colors
Excessive photo editing, color alterations, or adding filters can misrepresent the product and lead to higher return rates. Ensure your images reflect the true look and color of your product to set accurate customer expectations.
Image Requirements for Amazon A+ Content & Brand Stores
When it comes to Amazon A+ Content and Brand Stores, visuals play a crucial role in boosting conversion rates and building brand identity. Amazon gives sellers and vendors the ability to enhance their product pages using high-quality, rich media formats. However, these come with their own specific image requirements and technical specifications.
Below is a breakdown of image sizes, module-specific rules, and pro tips to maintain brand consistency across your A+ Content and Storefront.
A+ Content Image Sizes
To make your A+ Content visually compelling while staying compliant with Amazon’s requirements, stick to these recommended image dimensions:
- Full-Width Image Banner: 970 x 600 px
- Standard Image (with text overlay): 300 x 300 px or 970 x 300 px
- Four-Image Text Module: Each image should be 220 x 220 px
- Comparison Chart Images: 150 x 300 px
- Logo (Brand Logo Module): Minimum 600 x 180 px
- File Size: Maximum 2 MB per image
- File Format: JPEG or PNG
- Color Mode: RGB only (CMYK images may get rejected)
- Resolution: Minimum 72 dpi
Note: Do not include any text that refers to promotions, pricing, or shipping (e.g., “Best Seller”, “Free Shipping”, etc.), as Amazon may reject such images.
Modules and Layouts Image Rules
Amazon offers various A+ Content modules, each with its own image layout guidelines. Common rules include:
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Aspect Ratio Consistency: All images within the same module should follow consistent dimensions.
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No Borders or Watermarks: Amazon prohibits watermarks, promotional text, and external URLs in A+ images.
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Mobile Optimization: Ensure images are legible and clear on both desktop and mobile views.
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Alt Text Support: For each image, you can add descriptive alt-text (up to 100 characters). This helps improve accessibility and SEO visibility within Amazon.
Popular modules include:
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Standard Comparison Chart
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Standard Four Image Text
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Standard Single Image & Highlights
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Standard Technical Specifications
Each module enhances storytelling and product differentiation, but sticking to the image specs is critical to prevent upload errors.
Tips for Branded Visual Consistency
Whether you’re uploading A+ Content or designing an Amazon Brand Store, your visuals must align with your brand identity to build trust and engagement.
Here’s how:
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Use a Unified Color Palette: Keep your background and accent colors consistent across all images.
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Keep Typography Consistent: Even though most text is embedded separately, if you’re adding branded taglines within images, use your official fonts.
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Maintain Consistent Lighting and Angles: Product images, lifestyle shots, and banners should share the same lighting tone to create a professional, cohesive look.
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Follow Amazon’s Branding Guidelines: Especially for Brand Stores, Amazon prefers high-res images that reflect a clean, premium, and authentic brand feel.
Branded consistency not only enhances the customer experience but also improves product discoverability and conversion rates.
Professional Photography vs DIY: What’s Best for Amazon Listings?
High-quality product images are non-negotiable when it comes to succeeding on Amazon. With buyers relying heavily on visuals to make purchase decisions, the question arises: Should you hire a professional photographer or do it yourself (DIY)? The answer depends on your goals, budget, and available resources. Let’s break it down.
When to Invest in a Photographer
Hiring a professional photographer can be a game-changer, especially when:
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You’re launching a premium product where visual appeal directly impacts perceived value.
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You need lifestyle shots or model photography to show your product in real-world use.
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Your category is highly competitive, and you need top-tier images to stand out.
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You don’t have access to high-end equipment or editing skills.
Pros of going pro:
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Consistent lighting, angles, and composition
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High-resolution images that meet Amazon’s main image requirements
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Access to professional editing and retouching services
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Studio setups with props, models, and backgrounds
While professional photography involves an upfront investment, the ROI is often seen in higher conversion rates and reduced return rates due to accurate visual representation.
Tools for DIY Product Photography
If you’re on a budget or just starting, DIY product photography can work as long as you do it right.
Here’s what you need for a decent DIY setup:
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Camera: A DSLR is ideal, but many modern smartphones (iPhone, Pixel, Samsung Galaxy) offer great results.
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Lighting Kit: Use softbox lights or a ring light to eliminate harsh shadows.
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Tripod: Essential for steady, consistent shots.
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Backdrop: Use a pure white background (Amazon requires RGB 255,255,255) for main images.
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Lightbox: Great for smaller items like jewelry or gadgets.
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Reflectors/Diffusers: Help balance shadows and soften lighting.
Stick to Amazon’s image size requirements (minimum 1000 px on longest side, ideally 2000 px+) for zoom functionality.
DIY is great for:
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Low-budget sellers
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Simple product lines
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Testing out different image styles before scaling
Editing Software & Retouching Tools
No matter how good your raw images are, post-processing is where the magic happens and where compliance issues can arise if you’re not careful.
Popular editing tools:
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Adobe Photoshop: Industry standard for retouching and image editing
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Canva Pro: User-friendly for quick edits, text overlays, and cropping
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Lightroom: Ideal for color correction, exposure fixes, and batch edits
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Remove.bg: Instantly removes backgrounds for clean, white Amazon-compliant main images
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Pixelcut (mobile app): Great for mobile editing and background removal
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Fotor / Snapseed / GIMP: Free or low-cost alternatives with decent functionality
Tips for editing Amazon product images:
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Maintain true-to-life colors
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Avoid adding text, logos, or watermarks on main images
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Use editing to enhance, not misrepresent, your product
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Save in JPEG or PNG format and optimize file size without losing quality
Technical SEO for Amazon Images: Tips You Shouldn’t Ignore
While Amazon isn’t Google, image optimization still plays a vital role in visibility, page speed, and customer experience. Sellers and vendors who ignore the technical SEO aspects of Amazon images may face lower conversion rates, blurry visuals, or even rejection of A+ content. Below are actionable, seller-friendly tips that blend best practices with Amazon’s unique image infrastructure.
File Naming for Image SEO (Alt Text Doesn’t Apply But…)
Unlike a traditional eCommerce store, Amazon doesn’t use alt text for product listing images. However, file naming still matters, especially for external SEO signals and content syndication.
Best practices for Amazon image file names:
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Use descriptive, keyword-rich file names before uploading
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Example: wireless-bluetooth-earbuds-black-noise-cancelling.jpg
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Avoid generic names like IMG1234.jpg or product1.png
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Separate words using hyphens (not underscores or spaces)
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Keep file names relevant to the product listing title and target keywords
While Amazon may rename files on the backend, using optimized names can still help with Google Image indexing, especially when the same images are used in A+ Content or Brand Stores.
CDN/Image Hosting Considerations (for A+ & External Hosting)
For standard product listings, Amazon manages image hosting through its own high-speed CDN (Content Delivery Network). But with A+ Content and Brand Stores, you may need to upload assets through the Content Manager or even use external hosting in special cases.
Tips to consider:
- Use a reliable CDN like Cloudflare, AWS S3, or your eCommerce platform’s hosting
- Optimize images for fast load times, especially on mobile devices
- Always follow Amazon’s file guidelines: JPEG or PNG format, RGB color mode, and a maximum size of 2 MB
- Avoid third-party image services that add tracking pixels, popups, or excessive compression
Pro tip: If you’re driving traffic from external funnels or blogs to your Amazon listings, ensure that any externally hosted images are also SEO-optimized and fast-loading.
Amazon’s Internal Compression – How to Avoid Blurry Thumbnails
One common frustration among sellers is blurry thumbnails, even after uploading high-quality images. This often happens because Amazon automatically compresses and resizes your images during upload to improve load speed across devices.
Here’s how to avoid blurry thumbnails:
- Upload the highest resolution allowed by Amazon
- Recommended: 2000 x 2000 pixels or larger
- Use lossless compression tools like TinyPNG or ImageOptim before uploading
- Stick to JPEG format and RGB color mode for the best compatibility
- Avoid over-editing or excessive sharpening, which may backfire during Amazon’s reprocessing
- After uploading, preview your product page on both desktop and mobile to check image clarity
Taking control of image quality from the start helps maintain a polished, professional appearance across your listings, A+ Content, and Brand Store.
Boost Your Amazon Success with Our Professional Design Services
If you want to take your Amazon listings to the next level, great product images alone are not enough. Our team can help you create a visually stunning and sales-driving storefront and product pages.
Whether you need Product Image Design that meets Amazon’s strict requirements, or want to enhance your listings with eye-catching A+ Content Design, we’ve got you covered.
We also offer Listing Graphic Design to make your product details stand out instantly, and custom Storefront Design to build a strong brand identity on Amazon.
Plus, if you want to clearly showcase your product features, our Infographics Design service can make your listings more engaging and easy to understand.
Each of our services is focused on making your Amazon presence look professional and boosting your conversion rates. If you’d like to learn more or discuss a specific service, feel free to reach out!
Final Thoughts: Why Better Images Mean Better Sales on Amazon
In the competitive world of Amazon, your product images are often the first impression customers get before deciding to buy. In many cases, they might be the only impression. Whether you’re selling apparel, electronics, or kitchen tools, high-quality and optimized images help build trust, answer key customer questions, and influence conversions more effectively than any bullet point.
From understanding Amazon’s image requirements to choosing between professional photography and DIY setups, and ensuring your visuals are technically optimized for both Amazon and external visibility, every step contributes to your product’s success.
Investing time and effort into better images is not just about meeting guidelines. It’s about standing out, building your brand, and increasing your bottom line.
Remember, better images don’t just look good. They sell better.
FAQs About Amazon Image Guidelines [2025]
What are the rules for pictures on Amazon?
Images must be high-quality, on a pure white background, show only the product, and follow Amazon’s content policies. No watermarks, text, or logos on the main image.
What are the Amazon photo standards?
JPEG or PNG format, RGB color mode, minimum 1000 px on the longest side (2000+ recommended), and max file size of 2 MB.
What is the best image format for Amazon?
JPEG is preferred for product photos due to smaller file sizes with high quality. PNG works well for transparency or graphics.
What are the specs for the Amazon store image?
Image sizes vary by module, but full-width banners are typically 3000 x 600 px. Use high-resolution images in RGB, under 2 MB.
What is the Amazon product image size?
Minimum 1000 x 1000 px to enable zoom, but 2000 x 2000 px or larger is ideal for sharp display.